Marketing

Students majoring in Marketing acquire the following professional competencies, knowledge and skills upon graduation:

• Has knowledge of scientific-theoretical and conceptual bases of marketing activity. Has the knowledge to understand the existing problems in management and organization and to suggest solutions
• Knows basic concepts of career, career development activities, job interview preparation procedures and interview techniques, career roadmap design and techniques, will, motivation and positive thinking, business ethics, job search strategies, as well as job application rules
• Based on a creative mindset, it is able to meet the needs and requirements of customers at a higher level and using new technology. Knows the changes in the field of marketing and has the ability to master them
• By following the market environment, it identifies the marketing opportunities and problems that manifest themselves in that environment, and uses marketing as a tool to ensure that the enterprise has a competitive advantage and is able to achieve it.
• Systematizes the enterprise by obtaining a wide range of information about the market in which it operates. Using the limited resources in the marketing budget, the company is able to achieve its goals at the lowest possible cost. Has the ability to make tactical and strategic decisions in the field of marketing
• Has a scientific mindset and skill to build and maintain effective relationships with consumers. Able to use technology to develop the company's brand strategy. Acquires knowledge of digital marketing and its effective use in accordance with current world practice.

Training schedule of the specialty

Subject code	Name of subject		The number of credits
I course
Autumn semester
End941	Business and academic communication in a foreign language 1		5
Tar170	History of Azerbaijan		5
Ceb281	Linear algebra and mathematical analysis 1		4
Eko203	Introduction to Economics		6
Mmt020	Civil Defense		3
Law050	Constitution of the Republic of Azerbaijan and bases of law		3
Com301	ICT-based computer knowledge 1		4
Summer semester
End942	Business and academic communication in a foreign language 2		5
Ceb282	Linear algebra and mathematical analysis 2		4
Com302	ICT-based computer knowledge 2		4
Mik311	Microeconomics 1		5
Mak271	Macroeconomics 1		5
Azd019	Business and academic communication in the Azerbaijani language		4
Eko030	Basics of Entrepreneurship and Introduction to Business		3
II course
Autumn semester
End943	Business and academic communication in a foreign language 3		5
Mik312	Microeconomics 2		5
Mak272	Macroeconomics 2		5
Sts081	Probability theory and mathematical statistics 1		4
Sts251	Statistics 1		5
Eko031	Advertising		6
Summer semester
Sts252	Statistics 2		5
Ekm101	Econometrics 1		4
Sts082	Probability theory and mathematical statistics 2		4
Men300	Management		7
Mal300	Marketing		6
Mal284	Marketing Research		4
III course
Autumn semester
Eko018	Consumer Behavior		6
Ekm102	Econometrics 2		6
Eko405	Strategic Marketing		4
Eko025	Sales Management		4
Mal285	Retail marketing		4
Mal286	Digital marketing		6
Summer semester
Mal287	Marketing communication system		5
Eco276	Logistics		5
Mal288	Marketing of service areas		4
Mal289	Consumer market management		4
Eko415	Production organization		6
Eko420	Anti-crisis management		6
VI course
Autumn semester
Eko755	Standardization and certification		6
Mal330	Price and evaluation		6
Bid010	Business plan		4
Bim030	Study and forecasting of world market conditions		6
Mar035	Operational marketing		4
Bim020	Conflict Management		4
Summer semester
Tec040	Career Planning		5
Tec050	Soft skills		9
Tec060	Hard skills		10
Tec070	Production experience / project		6